Lulu Yen
- Feb 25
- 2 min read
Executive Vice President & Board Member, Tongtai Machine & Tool Co., Ltd. (4526.TW)
Chief Investment Officer (CIO) & Board Member, Contrel Technology Co., Ltd. (8064.TW)
Board Member, C SUN Mfg. Ltd. (2467.TW)
Co-founder & Chairman, The Hex Co., Ltd.
Executive Director, Taiwan Machine Tool & Accessory Builders' Association (TMBA)
Experiences
Tongtai Machine & Tool Co., Ltd. (2011.06 – Present)
Executive Vice President, Group Operations Center (Promoted in 2022) Joined in 2011 to lead the "3R" strategic functions: PR, HR, and IR.
▎PR & Brand Marketing:
Rebranded and optimized Tongtai’s 50-year identity; integrated resources to establish a global channel marketing system.
Spearheaded the 2017 launch of the corporate brand "TTGroup" and continues to drive group-wide strategic projects.
▎HR (Human Resources):
Established the HR department and led the optimization of talent acquisition, cultivation, retention, and performance management systems.
▎IR & Investment Relations:
Served as Company Spokesperson since 2015, managing relationships with institutional investors.
Overseen domestic/international M&A and restructuring for nearly a decade; formulates group strategy and supervises subsidiary performance.
The Hex Co., Ltd. (2024.09 – Present)
Co-founder
Bridging strategic consulting and information technology to provide Intelligent Transformation, system integration, and brand strategy for enterprises.
Johnson & Johnson (2010.06 – 2010.08)
Global Internship Program: Medical Device Strategy
Unilever (2005.08 – 2008.02)
Management Trainee
Business development and trade marketing for beauty and personal care channels.
Education
Ph.D. Candidate in Biomedical Engineering, National Cheng Kung University (NCKU)
Entrepreneurship Management Program (Class 44), National Chengchi University (NCCU)
Master of Science in Integrated Marketing Communications (IMC), Northwestern University, USA
Japanese Language Program, Keio University, Japan
B.S. in Finance, National Taiwan University (NTU)
Math and Science Gifted Class, Tainan Girls' Senior High School
Motto
Begin with the end in mind; the team wins as the individual hero fades.
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